For decades when you went to purchase a lip balm you had to look through a lot of different aisles to find that little tube of Chapstick. They had a clinical feel to them but if you really wanted to splurge you could buy cherry or mint instead of the tasteless original.
Everything changed seven years ago. That was when EOS lip balm was suddenly everywhere. They came in little orbs and were in pretty pastel colors. You could easily find them at Target, Walmart and Walgreens. Online merchants eBay and Amazon have them too. Allure and Cosmo raved about the flavors of EOS. You finally had a real choice like grapefruit or honeydew. You knew EOS had become incredibly popular when Christina Aguilera, Miley Cyrus and Kim Kardashian were seen using them.
EOS is an acronym for evolutionofsmooth.com, and this product was all over the fashion and beauty magazines. Until recently the founders of the company would not discuss their business strategy. They finally granted an interview to Fast Company and talked about they managed to create a company worth $250 million. The research from the firm Kline says EOS has the second best selling product anywhere in the country. The first place slot goes to Burt’s Bees. Even Blistex and Chapstick can’t touch EOS despite the fact they have been on the market a lot longer.
EOS is currently selling more than 1 million balms every week and their future looks good. The market for lip care products has been estimated to increase by approximately $2 billion by the year 2020. EOS specializes in organic and natural products and that is exactly what the current market is looking for. EOS lip balm began small because they wanted all of their focus to be on production and marketing. They want the consumers to understand their values and what they are trying to achieve.