The dating world can be scary for women to traverse, and that’s exactly what Whitney Wolfe set out to fix when she released her dating app Bumble. Unlike other dating apps on the market, Bumble only allows women to make the first move which helps them to avoid some rather uncomfortable conversations that seem unavoidable when it comes to trying to date online. The highly feminist concept has been met with contempt by some, but Wolfe continues pushing on and has seen her app become a huge success that branched off to include features for friends and business connections as well as dating. Read this article of Whitney Wolfe at Deadline
2018 has been a huge year for Whitney Wolfe and Bumble. Among some of the things that have happened this year with the app includes starting a venture fund to support women founding companies and considering creating an initial public offering. Even though they were busy doing all of this, their company still managed to keep growing their app in many different ways.
With more than 41 million users and growing, their Chief Executive Officer Whitney Wolfe believes that they have barely started seeing the potential that this company may have in the future. In the beginning, she wanted to create a dating platform that gave women the power when it came to communication and she believes that they have managed to do just that.
One of Bumble’s newest investors, Priyanka Chopra, is supporting Whitney Wolfe with her decision to expand the dating app to India. In India, there is a lot of distrust towards men by women in the dating world. While they want to connect with potential romantic partners, they also want to feel empowered and safe in the process. They believe that their expansion into India will be met with a good reception and users will be excited to participate. Chopra will be working closely with Whitney Wolfe to help address the specific needs of women looking to date in India as the market tends to be aggressive. It is reported that she is deeply involved with the project even down to the marketing of the app.