Spotlight on Kate Hudson’s Take on Fabletics and How the Brand Leverages Crowd Power

In today’s crowded marketplace, brands have to be crafty in order to get and maintain customers. Fabletics and other savvy brands seem to understand the impact that the power of the crowd has on the purchasing decision of an average consumer. This is the reason why they are leveraging crowd power in a bid to improve the image they create in consumers’ minds as well as improve their sales. A large number of modern consumers are relying on reviews sourced from crowds of people to make up their minds on whether to buy a certain product or not. The modern consumer believes these reviews just as they would trust those from familiar sources. Savvy brands like Fabletics have embarked on exploiting this information to increase the popularity of their products and brand.

 

Increased Revenue

 

Leveraging crowd-power is highly rewarding going by the look of things at Fabletics. The company’s annual revenue grew by 200% and its paying membership surpassed the one million mark ever since its launch back in 2013. These huge achievements have been attributed to the brand effectively using consumer reviews. The brand’s use of positive user reviews has helped it increase customer purchases, customer retention and enhanced brand loyalty. A large number of consumers today take time to read the various online reviews available before they make purchases. Most consumers believe in crowd power than conventional marketing.

 

A good number of consumers read the reviews on a regular basis to check if there is any useful information whether positive or negative regarding a brand they are interested in. The information they get is crucial as their buying decisions hinges on it. Fabletics and a number of other successful brands have embraced the inclusion of crowd-sourced reviews in place of prices on their websites. Reviews are more important in today’s market than the price as they are more genuine and authentic leading to increased revenues by companies such as Fabletics. These reviews also offer better customer acquisition investment as well as improve their search ranking.

 

Brand and Product Improvement

 

At Fabletics, most sales involve repeat customers or those referred to the brand via referrals. This explains the reason why Fabletics responds to online consumer reviews in a bid to fine tune their brand and products. Fabletics uses information from these crowd-sourced reviews to refine its brand and products. This has made the company become more focused on its customers and more transparent in its dealings with them.

 

Kate Hudson’s Take on Fabletics

 

Despite Kate Hudson being an actress without any business background, she has been deeply involved with the company’s development and growth. She got involved with the operations of the company from the word go. She is involved in its designs and styles and understands the hot selling products and those doing bad.

 

Kate Hudson has assisted the company find a footing in the athleisure market by ensuring its products are of a high quality but at unbelievably low prices. She ensured that the company maintains an open communication with its customers at all times. Fabletics encourages its visitors to undertake a lifestyle quiz in order to find out the best Fabletics gear for them.

Hussain Sajwani Relishes His Business Relationship With President Trump

For a man who began his career in the oil and gas exploration industry, Hussain Sajwani has come a long way to reach the top of the luxury real estate industry in Dubai with a close working relationship with U.S. President Donald Trump. Hussain Sajwani and his family are well known in the United Arab Emirates for the success of the DAMAC Properties group and for the many good works he has completed as a philanthropist; however, around the world, Hussain Sajwani has only recently been discovered by many people through the close links he has formed to the Trump Organization headed by the current U.S. President. Learn more: https://www.linkedin.com/in/hussainsajwani

 

Entering the luxury real estate market in Dubai seemed a far-off dream for the DAMAC owner in the early 2000s when his chain of mid-market hotels was performing well with members of the former Soviet states. Dubai remained the target for Sajwani but an outdated rule barring foreign citizens from owning property in the city made thoughts of becoming a luxury real estate developer in the city a distant dream. A change in rules regarding property development opened the door for Hussain Sajwani to enter the luxury real estate sector and establish one of the leading luxury real estate companies in the world.

 

Hussain Sajwani has made the leap into the world of luxury real estate development’s elite in recent years because of his close association with the Trump organization. Sajwani and DAMAC Properties have already opened their first Trump-branded golf resort in Dubai which has continued the long history of success attached to the DAMAC brand in the Middle East. A second golf resort will soon open which has been designed by golfing legend, Tiger Woods and will also bear the Trump name backed by funding sourced from Hussain Sajwani. The move to The White House of Donald Trump led to an end of international business deals until the President completes his term when Hussain Sajwani has already stated he has a $2 billion real estate deal waiting for the New York real estate mogul and politician.