Nathaniel Ru is a business professional that knows about fast food, and he was also keenly aware of the way that he would change the fast food industry. It is no surprise that Nathaniel Ru has become as successful as he has. Within the last several years he has managed to actually create a buzz about Sweetgreen that has generated more than 98 million in venture capitalist from investors.
Nathaniel Ru has certainly been able to continue his success as a leader in alternatives to greasy and unhealthy food by creating a menu filled with low-calorie vegetables and fruit. It is possible for just about anyone to sell fruit and vegetables. This really doesn’t take a lot of skills. The thing that may makes Nathaniel Ru profitable is his ability to market Sweetgreen as a restaurant chain that is actually combined to make great ingredients into make great meals. There is also the sheer ability of Nathaniel Ru and his team to connect with people in the right way through different areas of technology and social media. Nathaniel did not hesitate to bring forth an app that would lure in the young millennials. He would also be able to connect with young people by creating a music festival that was centered around Sweetgreen and the items that are on the menu. There are even cool trendy meals that are named after songs that are inspired by rappers like Kendrick Lamar.
Nathaniel Ru proved himself to be a very successful entrepreneur that could carve out a whole new way to help people see fast food through the eyes of entrepreneurs that were bringing healthy meals to the table. Even though the menu items that are on the Sweetgreen menu may not look like fast food Nathaniel Ru still identifies his restaurant chain as a fast food stop. The meals are quickly prepared, and the prices are comparable to those that people would get from a fast food menu in a restaurant like Burger King or McDonald’s. The difference is that these fast food restaurants serve things where the core of the menu is based on red meats and heavy calorie fried products. What Nathaniel Ru is doing is taking a leap into what is considered alternative fast food with a number of items that are healthy with low calorie counts. This is something that is changing the lives of his consumers.
Connect with Nathaniel Ru on LinkedIn.