When Guilherme Paulus joined forces with local government official Carlos Vicente Cerchiari in 1970 to create CVC Tours he could barely have imagined the position he was accepting in Brazilian tourism.
Paulus has become one of the most respected figures in the Brazilian tourism sector because of the role he has played in developing all aspects of the industry. The CVC brand was instrumental in bringing international tourists to South America, but has never turned his back on the domestic market he values so greatly.
CVC Tours began life in a small storefront close to a downtown Santo Andre cinema, Guilherme Paulus credits with inspiring the dreams and aspirations of his early clients. By 1976, Paulus had assumed complete control of CVC and now sees his personal fortune rated at more than $1 billion. The expansion of the tourism empire of Paulus continued in the early part of the 21st-century with the establishment of the GJP Hotels and Resorts brand which owns 3,000 rooms across Brazil. Within his tourism empire, Guilherme Paulus has created three distinct brands to reflect the needs of every traveler arriving at his Brazilian chain of hotels. Travelers looking for luxury destinations can spend their time enjoying the personal services offered through the Wish chain, Prodigy hotels are designed for those hoping for a mid-range travel experience. Finally, the Linx brand is dedicated to providing the best service for travelers working within a budget.
Travelers often ask the tourism expert Guilherme Paulus where they should visit when spending time in Brazil and are happy to hear there is much more than simply Rio de Janeiro to visit. Guilherme Paulus is a fan of Rio but believes leaving the best-known city in the country is a positive thing for travelers. Destinations such as Confins are a definite bonus for many to discover as the city is a top destination for those interested in archeology and paleontology. One of the hidden gems of Brazil lies on the border of Argentina in the form of Foz Do Iguacu and its 257 stunning waterfalls.
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